On my recycled soap box

I have recently tasked myself with researching sustainable fashion and it turns out it’s the tip of the rapidly melting iceberg.

Working in consumer products it’s all about profit margin. Low cost production means low cost product, it’s all about volume so sell lots of cheap stuff and that’s your business model. Except, things are changing.

We have a generation who aren’t consumers like their parents. They’re more interested in experiences than buying stuff let alone cheap stuff. In order to adapt we have to change our way of thinking.

I’ve been a bit overwhelmed by statistics. Plastics, fish, food, cotton. It’s all a bit buggered and it seems we have to do something.

I was wearing hemp and recycled plastic bottle clothing in the ’99s but it doesn’t seem like we’ve progressed, or perhaps the rest of the world is finally catching on.

And so I stand on my soap box making presentations to the corporate world of how we should be doing more.

Let’s see how that goes.

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